To Plastic or not to Plastic... Does Screwing the Environment Make Cents?
Why we have made the choice to not use the little dripper caps on our bottles. A short story on economics, the human condition and the planet at large.
We had a gentleman come up to us and state, in a voice to be heard by all, that he would no longer use our hot sauce until we got the little dripper caps (exhibit A.) that Tabasco had. He further asserted we ruined his breakfast, because too much came out, vis a vis we ruined his entire day and thats how it was going to be until we "wised up".
We took his words seriously and here is what we came up with and what we will base the future growth of our company on.
As a manufacturer of some of the finest hot sauces and soon to be other products, we take our carbon footprint quite seriously. We do after all live on this planet as well as make a very groovy product. We want the product to succeed as this will allow us to not only live potentially fuller and richer lives, while simultaneously allowing us to do more for our planet. To help change the flow of business and economy in our own small way which hopefully will allow humans more time on this planet so that we may go do big things in the great beyond.
Example of what Im going on about:
If the ocean becomes a barren wasteland due to tipping point factors and humans start dying off in droves (large numbers), Spicy Ninja Sauce will lose begin to see an incredibly rapid sales decline. This would be a downward arrow on our flowchart of finance. We are told by our business mentors that we want to avoid this at all costs.
We are part of the problem or part of the solution. We choose the latter and hope you do as well!
When we began thinking about the plastic drip cap and its potential effect of losing us customers, we were faced with our first ethical dilemma as a company. We are thankful it was a potentially simple one to deal withSurface glance has this a most petty difficulty, looking deeper into it we see that it is in fact very real with far reaching ramifications across so many boundaries that one can simply not factor them all in.
So we went simple. Once we sell 1 MILLION bottles, what effect would having or not having the plastic dripper cap? Apparently it was solved with a a horse.
this is what 1,000,000 dripper caps looks like.
The Appaloosa in fact according our GOOGLE search. Idaho's State animal as of 1975 and the most popular horse in the USA. 1 Million fitment caps equal, roughly to the weight of a fully grown Appaloosa or roughly 1100 pounds.
This made it real for us and if we wanted to, and I did, we could look up all manner of things that weight 1100 pounds to make it realer-er for you, but I only have so much time to structure a blog in a day.
This is our first step as a company. We also only use glass bottles, the most easily recycled bottling method available.
As we grow we are hoping to be able to use environmentally friendly plastics based on HEMP oil manufacturing and whatever other goodies come from those who push the limits of what we know to what we can be.
We do not want to be another company adding SHIT to an already vastly overburdened ocean. For goodness sake we surf in that water on the rare occasion we have free time!
Not to mention we live and produce a hot sauce in the very center of the Pacific Ocean, to not pay A LOT of attention to the state of the Ocean can only lead to demise for us as a company and quite simply as people. Are we aware or do we merely pretend at awareness?
Now, there is another angle, and this is almost finished, please do bare with me.... I purposely misspelled that.
We are Spicy NINJA Sauce. If you come to us and say you ruined my meal because I poured out too much, I have to immediately stop you. I am not stopping you because I mind that you are placing the responsibility of your meal upon me, BUT, two things immediately jump to mind.
1. How can you have too much hot sauce? And...
2. If you go through your day so robotically that you do not even pay attention to how you prepare the food you are going to eat, it begs the question what other INCREDIBLY IMPORTANT things are you completely missing? I would wager that you are missing 3/4th's minimum of that which is important. The subtle nuance in your lover/friend/childs' voice, which if picked up upon would change your ENTIRE LIFE. Perhaps you will not see the bee lining across the yard as you take your daily stroll, or never glance at the ingredient list on something you thought was dairy free when you cook for your new potential boss and "job of a lifetime" who of course is highly allergic to dairy.
We basically look at it this way: How much responsibility do you want to take for your own life?
When someone tells us that due to our not supplying dripper caps we ruined their meal, what we hear is that a person has decided to let go of responsibility in a very profound and sweeping way. We of course feel their pain, but we must look big picture here as well. That is our job after all.
We are hoping that we can be of assistance in changing this as only when we take responsibility for all of our actions will we begin to see change that will allow our species to eek out a few more 100 thousand or so years and eventually get to the stars in such a way that we can really get into some groovy action. #livelongandprosper MuthaFu&$zzzzz!
Our job is to not only be NINJA ourselves, but we feel it is to get you on the ninja path as well. We take every last angle into consideration and thusly you get a superior product that seeks to effect change at every level until we succeed as a species. We, Lauren and myself, have two main goals with this company. To make the best product at the lowest cost to the end consumer AND to ensure that what we are doing has a net positive effect in all aspects at the end of the day.
A last bit of wisdom that we draw on constantly...
Life isn't difficult. It's a non stop series of decisions based on whats happening right meow... Did you just say "meow?". Our decision is that #Spicyninjasauce is going #GREENAF and we will be a smashing success as a business in the process of doing what we feel is right <3